5 SEO Trends That Will Change Everything in 2017
If you’re still using SEO 2016 tips for content 2017, you’ll see a huge negative impact on where you’re in the rankings.
Drive your competitor’s site down, not your own, by updating your SEO strategy to fit these 5 2017 SEO tips.
1. Content Issues Now More Than Ever
With more content on any topic on the web than ever before, readers now have more choices about where they spend their time online.
If you write bad content that is basically just a rehashed version of what your competitors are saying, your visitors will bounce – and sooner.
It affects “residence time,” AKA how long people spend on your site. If you have a short stay time, you will fall down in the rankings. Make sure your content is interesting, fresh, and avoid keyword stuffing.
2. Your Loading Speed is Very Important
How quickly or slowly does your site pay a direct impact on your bottom line. If your website takes longer than two or three seconds to load, your visitors will be happy to your competitors.
Always check the loading speed of your site, including on your mobile platform.
3. Get (Hyper) locally
Even with all the local updates for Google’s algorithms, more companies are relying on local search results to get customers in their stores later that day.
If you ignore local markets, you ignore aspects of SEO that can get people into your store as soon as possible – and have them tell their friends about their new favorite local business.
To make sure you show up in hyperlocal results, always check to make sure your address is listed correctly. Including your company on Google My Business will also help you show up in local results.
4. Go Live on Social Media
If you do not use Facebook Live for your benefit, 2017 will not be your year.
This is a great way to appear on people’s news feeds on Facebook, and it shows that you are promoting transparency. Plus, the more active you are on Facebook, the higher you will rise in the rankings.
Do not forget, SEO is not just about the web – it’s also about where you fall on the social media platform.
5. Your Review Material
This is a short stat that is guaranteed to blow your mind. The latest industry research shows that 88% of consumers trust online reviews just as personal recommendation from a friend.
Takeaway? By 2017, what people say about your company on sites like Yelp, Angie’s List, and even on your Facebook review page is important for your SEO.
High ranking companies are also bumped into the rankings. Make sure you continue to provide great service, and you share your reviews to rise in the rankings.
Are You Ready to Work with the Best?
So you have 5 tips you need to get your SEO to the next level in 2017. But do you have the skills and the time to apply it?